Bad Bunny Reveals Himself for Calvin Klein’s Spring Campaign
Multi-platinum recording artist and 3x GRAMMY Award-Winner Bad Bunny has donned the Icon Cotton Stretch Underwear and teamed up with Calvin Klein to unveil the brand’s Spring 2025 campaign.
As Hypebae reports, the Puerto Rican artist and actor, who is set to play the role of caddie in the upcoming Happy Gilmore 2 Adam Sandler movie, is “immersed by sensuality” in the images.
Shot by renowned photographer Mario Sorrenti, this new campaign focuses on the brand’s latest innovation, Icon Cotton Stretch, which updates the OG designer underwear with maximum comfort and “superior sensuality.”
“New features and benefits include a stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention for premium ease of wear,” the brand shared. “From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look.”
It also marks a decade since Justin Bieber starred in the Calvin Klein Spring 15 campaign, and Bad Bunny, real name Benito Antonio Martínez Ocasio, will carry on the torch left by the Biebs.
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny shared. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
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Photo Credit: DFree / Shutterstock.com
